fender visitor center

Fender Visitor Center

Inside the 8,600-square-foot Visitor Center, located near Fender’s historical Southern California birthplace, museum-quality exhibits include interactive displays of modern Fender musical products, historic instruments, rare photographs and artifacts, a tribute to Leo Fender, the Fender Hall of Fame, video presentations on the evolution of the electric guitar (including rare archival footage), displays presenting reflections on Fender by musicians throughout the history of modern music, and much more


Client: Fender Visitor Center

Problem: Lack of foot traffic 

Solution: Designed a complete experiential live music event open to the public. The event would feature regional and national artists, live music and would be both live streamed and recorded for use across multiple channels

Was able to facilitate a director, production company, corporate sponsors, hosts via KROQ and full show layout


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