Why Your Google Ads Are Wasting Money (And How to Fix It)

If you're running Google Ads and not seeing returns that make sense, you're probably not alone. Most small business campaigns I look at have the same handful of problems, and the good news is they're all fixable.

1. You're Bidding on The Wrong Keywords

Broad match keywords are Google's default setting and their favorite way to spend your money. You bid on "plumber" and end up showing ads to people searching for "plumber salary" or "plumber certification courses." Nobody searching those terms is about to hire you.

2. Your Landing Page Doesn't Match the Ad

Someone clicks your ad for "birthday party venues in Glendora" and lands on your homepage. They have to figure out where to go next. Most of them won't bother.

3. You Have No Conversion Tracking

This one surprises people. A lot of campaigns are running with no conversion tracking set up, which means Google has no idea what a good outcome looks like for your business. So it optimizes for clicks, which is not the same as customers.