Google Ads vs Facebook Ads: Which One Does Your Business Actually Need?

One of the most common questions I get from small business owners is some version of: "Should I be doing Google Ads or Facebook Ads?" And the honest answer is that it depends on what you're trying to accomplish.

The Core Difference: Intent vs Discovery

Google Ads catches people in the act of searching. Someone types "HVAC repair near me" and your ad shows up. The intent is already there. Facebook Ads interrupt people who aren't searching yet.